What Eco Paint Means Today

What Eco Paint Means Today


Defining what Eco Paint means is utilizing Green Earth Friendly safer paints today. Meaning having it's lowest volatile odor content or compounds (V.O.C) within it's non-toxic formulation. A safer latex emulsion 100% acrylic house paint, available with most major paint brands now.

Eco acronym stands for ecological, products derived from the earth. Many items made today are Eco Friendly, including a huge choice of non-toxic wall paints. Today, most major paint stores offer a complete line of Green Earth Friendly Eco Paints.

Safer interior ecological sustainable paints actually has earth's own clay and minerals within it's chemical makeup, being a more meaningful and substantial, organic Eco Paint.

Most 100% acrylic latex paints or either zero or low VOC. If they are low, and not zero, their colorant additives making a particular color has higher VOC's than the paint base it's actually tinting.

Still in all, even low VOC paints, including exterior types are much more friendly to our environment and air quality, than years ago. Since most painting have lower VOC's, it makes perfect sense to use Green Earth Friendly safer paints today.

  • Lowest to Zero VOC
  • Safer latex paint
  • GreenSeal®
  • Earth Friendly
  • Sustainable
  • Ecological
  • Economical

The term Eco did not always mean ecological~

How Eco Paint Started


In early 1990's, this acronym was quickly changing from economical, to ecological.

1991 was TV's first reality show on Discovery channel, called "The Eco Challenge". Soon afterwards, Citizens® had a watch called the Eco Drive, as it still does today.

Seemed like everything was headed for a more Greener society by early 90's. Eco term was also changing from lower economy price, to more Green Earth Friendly Ecologic nature.

Coining the phrase Eco Paint in 1993, becoming an S-corp, located in Denver, CO. as a painting contractor. It was 6 to 7 years before the first Green Earth Friendly paint was ever on a retail shelf.

1999, Sherwin-Williams™ came out with the first Low VOC paint called Harmony®. Color additives still had higher VOC's, keeping it Low, not Zero VOC. Just the very next year, Benjamin Moore™ answered with very first true Zero VOC paint.

Even though Green Friendly Eco Paints were initially more expensive, we kept our pricing just the same. Today, those same Earth Friendly paints have the similar price points as others, not costing anymore. That's just another reason to enjoy those benefits. Seems like just about every house paint has lower VOC's than before!

Go Green!

Originating the term ''Eco Paint'' is synopsis with one of the top painting contractors in Denver. A household name, painters painting interior, exterior homes and commercial applications. Being in the forefront of a huge wave of sustainability, incorporating products much safer, the painting industry has to offer.

Using more Green environmental products, not costing anymore, especially keeping air quality at it's highest, is just right for you.

During that same time, our painting clients back then asking us what "Eco" meant. "Hey Cal, we'd like you painting our home, but what does Eco Paint mean". Quickly responding, I said, "Economical as well as ecological. Keeping both definitions current in the minds of our public.

Using the safest paints available for your home, with our prices most affordable". They just shrugged their shoulders, and agreed with our proposals. As term Eco was so new to being associated with house painting. And that's how it all started.

Eco Friendly Paint Brands

Below are the nations top brands of Green Eco Friendly & Sustainable, most reasonable paints on the market today.


Your best Eco Friendly paint brands include Sherwin-Williams™, Benjamin Moore™, Dulux™, Glidden™, BEHR™, Valspar®, & PPG™. All having a wide selection of paints for both interior as well as exterior.


Sherwin-Williams™ Eco Select® EcoSelect interior latex paint an affordable option, budget Zero VOC coating required. Very good splatter resistance, for walls, ceilings, and  primed plaster, wood, and masonry


Sherwin-Williams™ ProMar200®

Great coverage, zero VOC's, heavy bodied, available in six sheens and every color


Sherwin-Williams™ Harmony®

Harmony interior acrylic latex paint is a Zero VOC formula that is is GreenGuard® Indoor Air Quality Certified

Benjamin-Moore™_Eco Spec®

Benjamin-Moore™ Eco Spec® Minimal Odor, Zero VOCs Quick return to service 100% Acrylic Spatter-resistant Engineered with Gennex® Color Technology


Ben® Eco Paint and Primer Zero VOC, low odor, Acrylic Latex, 30 minutes dry time to touch, 1 hour to re-coat, easy application and cleanup


Benjamin-Moore™ Regal® Eco Paint and Primer, Stain release technology, excellent hide and coverage, applies easily and smoothly, mildew resistant, great for trim, doors, cabinets or walls, Zero VOC, low odor, engineered with Gennex® Color Technology




Benjamin-Moore™ Aura® Proprietary Color Lock® technology for richer colors, rich beautiful finish, outstanding durability, extreme hide and coverage, mildew resistant, paint and primer, Zero VOC, low odor, engineered with Gennex® Color Technology


Dulux™ ZEROVOC®  Ultra Zero VOC by Dulux line, interior latex paint, self priming, virtually odorless, applies easily for a great finish


Glidden® High Endurance® Plus Interior Paint + Primer, interior latex paint and primer in one, low odor, Zero VOC  paint provides outstanding hide and coverage, and stain resistant


BEHR™ Premium Plus® Paint & Primer, durable, excellent hide, washable finish, GREENGUARD® Gold Certified


BEHR™ Ultra® Stain-Blocking Paint & Primer, excellent durable, washable, easy-clean, mildew resistant, NANOGUARD® Technology, GREENGUARD® Gold Certified


BEHR™ Marquee® Most advanced paint & primer, washable, mildew resistant, GREENGUARD® Gold Certified


Valspar® Simplicity™

Valspar® Simplicity™  a Zero VOC paint and primer, great hide and coverage, durability, smooth finish,excellent scrub resistance, Greenguard® Gold certified



PPG™ Pure Performance® Premium low-odor, Zero VOC latex paint & primer, mildew resistance, great hide, easy soap and water clean up



PPG™ SpeedHide® Pro EV Zero VOC Interior latex acrylic paint for new and repaint for walls, ceilings, and trim. Low odor with good adhesion.



PPG™ SpeedHide® Interior latex primer/sealer is our best professional high build interior latex primer, fast drying, with uniform base for smooth sheen, fast drying, great hide properties.

FROM JESSICA BEST A wall coating that helps eliminate odors? Paint that helps reduce airborne VOCs - Show your clients the latest in paint technology.

Whether you're specifying paint for commercial or residential spaces - new construction or renovation - you can offer your clients the latest in coating technology.

Harmony Paint from Sherwin-Williams was first introduced several years ago as a zero VOC interior coating with a lasting finish and antimicrobial agents that resist the growth of mold and mildew on the paint film and inhibit the growth of bacterial odors.

The formula was then enhanced with Odor Eliminating Technology, which helps reduce ambient odors from organic sources. From smoke to garlic to wet dog, common odors dissipate in spaces painted with Harmony Paint. Rooms stay fresher, longer, making it ideal for multifamily, healthcare, institutional, commercial and residential projects.

And this spring the flat and egg-shell sheens were further enhanced with Formaldehyde Reducing Technology. What does this mean? It means this exclusive formula reduces airborne concentrations of formaldehyde and other aldehydes. By reducing these kinds of VOCs, which are often emitted by common building materials such as insulation, carpet, cabinets and fabric, Harmony Paint actually helps promote better indoor air quality. (The length of time Harmony Paint actively reduces odors and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.)


Harmony Paint meets the most stringent VOC regulations and has achieved GREENGUARD GOLD Certification. GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into the indoor air during product usage. For more information, visit ul.com.

All Sherwin-Williams water-based and latex paints, including Harmony Paint, are tinted using ColorCast Ecotoner® colorants, ensuring the full spectrum of Sherwin-Williams hues without adding VOCs. Sherwin-Williams is the only company with a colorant system that is GREENGUARD certified.

In addition to all of these innovative features, Enhanced Harmony Paint also offers great hide and a durable finish that withstands frequent washings. Introduce your clients to this premium coating and all the benefits it provides.

2000, Benjamin Moore™ came out with first Zero VOC paint, with it's colorants also being zero.

Reducing VOC Emissions



Benjamin Moore was the first company in the U.S. to introduce a zero VOC waterborne tinting system to the marketplace: our patented Gennex® Color Technology. We have been reducing VOC emissions from our paints by reformulating various product lines and discontinuing high VOC product lines. Benjamin Moore’s lowest VOC paints include Natura®, Aura®, Eco-Spec® WB, Ultra Spec® 500, ben®, Waterborne Ceiling Paint and Regal® Select. A majority of our architectural coating formulations range from 0-100 grams per liter (g/L) VOC, compared to previous formulations ranging from 100-250 g/L VOC.

Green Seal™


Green Seal™, a nonprofit organization founded in 1989 to safeguard the health of people and the planet, provides science-based environmental certification standards to help manufacturers, purchasers and consumers make responsible choices that positively impact business behavior and improve quality of life. Natura is certified to GS-11, Green Seal’s standard for paints, coatings, stains and sealers.

Through Natura Renew™, Benjamin Moore is catering to consumers in the growing LOHAS (Lifestyles of Health and Sustainability) US market, which includes goods and services related to the environment, health, social justice and sustainable living. This market is estimated to be $290 billion, of which $100 billion is spent on green building. Research shows that one in four adult Americans is part of this group, making it ripe for innovative products and consumer goods.

"Benjamin Moore is excited to continue our history of pioneering products with this launch of the first-ever, premium paint product made with bio-renewable materials and zero emissions," said Mike Searles, President and CEO of Benjamin Moore & Co. "The size and growth of this market shows that greener, more sustainable products matter to consumers, interior designers and architects. With Natura Renew™, we're able to offer these discerning customers an authentically sustainable paint without compromising performance, color and durability. This sort of breakthrough innovation, delivered through our network of independent dealers, is the hallmark of Benjamin Moore."

Natura Renew™, which contains up to 40% bio-renewable materials, is an extension of Natura®, Benjamin Moore's most sustainable and eco-friendly paint. Natura Renew™ delivers zero emissions, offers easy application and is both durable and washable for a long-lasting finish. Available in thousands of colors with an eggshell and semi-gloss finish, it was developed in partnership with DSM, a global leader in sustainability and bio-renewable science. Natura Renew™ is the first product to market with a low odor, zero emission paint made with plant-based renewable ingredients.

Dulux Eco Paint

Dulux_ Eco_Paint

The smart choice for the environment

Dulux Quick Dry water-based paint helps take the hard work out of decorating. But did you know its impact on the environment is significantly lower than that of solvent-based paint?

It’s self-undercoating, low-odour and keeps its long-lasting whiteness. With Dulux Quick Dry water-based paint, you’re not just making a smart choice for your home; you’re also helping to do your bit for the environment.

At Dulux, we take sustainability seriously, which is why we have a bold ambition to radically reduce VOC emissions across our product portfolio. To do this, we’re switching from solvent-based to water-based paint wherever possible.

VOCs (Volatile Organic Compounds) are solvents which readily evaporate, contributing to the formation of greenhouse gases in the atmosphere. They increase a product’s environmental impact and are found in higher levels in solvent-based paints.

Love the colour on this door as much as we do? Order a mess-free, easy to use Dulux Colour Tester in Paper Mint to see how it looks in your home.

With Dulux Quick Dry, we’ve put all our knowledge into developing a premium low-VOC product that meets the same high standards as oil-based paint. As leaders in the field of sustainability, we are committed to pioneering new technologies and reducing not only the footprint of our products but enabling you to reduce yours, too.

Looking to get creative with Dulux Quick Dry? Why not try the tone-on-tone trend and match your trims with the walls.

Why Should You Use Eco Paint Inside Your Home?

Benefits Using Green Earth Friendly Eco Paint

The sky is the limit of reasons why you should use Green Earth Friendly paint inside your home. Not only keeping air quality as clean as possible, from expected mothers, to infants, to seniors, or anyone with breathing concerns all benefit.

Today, most ecological paints have same price points as others having higher VOC's. As an industry standard, most latex water borne paints have lower fumes and paint smells than yesterday. This is true for exterior paints as well.

  • Contribution
  • Less gases
  • Better air quality
  • Expected mothers to-be
  • Infants
  • Seniors
  • Those with breathing concerns
  • Same price points as other paints
  • Same paint coverage
  • Color retention

There are many advantages you should use Eco Paint inside your home today. Not only using a product derived and produced using more of our earth's natural resources, but you can contribute to the Green Movement just by having a low to zero VOC Earth Friendly paint since you need to paint anyway.

If not just contributing to a Greener society, buying Green Earth Friendly paints, other healthier advantages surround this type of interior paints. Other latex paints which have a higher VOC's giving off gases up to three years.

Walking into a room freshly painted, smelling that paint, smells like room was just painted. What you smell are those exact gases that continue to emit, but our noses gets used to it over time. Even though we may not notice fresh paint smell, toxic gases & formaldehyde emits much longer.

With these harmful gases emitting over a long period, many benefit having an Eco Paint on walls, ceiling, also trim inside. Expected mothers to-be, infants, seniors, or others who may have breathing concerns.

Understanding how many can benefit, is main reason most public facilities from libraries, public schools, to hospitals all require Green Earth Friendly paints now. Just like hand sanitizer is to restrooms, Eco Paint is to interior paints for a cleaner environment.

Do Eco Friendly Paints Cover As Good?


Does Eco Friendly paints cover just as good as older paint mixtures? This was my question when they where first introduced. Well, I can attest these newer paints cover far better with one or two complete coats, than older formulations. If you are painting light over light, one coat is generally only needed.

Paint's viscosity or thickness equal to or better in many cases than previous paints sold. Giving a smooth, even paint coat, laying just as flat with same gloss or finish as before.

Paint technology is similar to a voice pager from early 90's, to today's iPhone! Latest paint attribute is making paints more fade resistant. Not only removing harmful gases, but making them lasting longer, keeping original colors lasting longer.

Does Eco Paint Last Longer?

Many wonder if Eco Paint lasts longer. Any new product we've may experienced in the past, remembering computer programs may have glitches, or new cars having recalls, needing immediate improvements.

Not the case with Eco Paint. Matter of fact, natural minerals, and clays having their own colors, have been lasting millions of years. Putting those same contents into paints, provides the longest color retention, as seen in King Tutt's exhibit, many 100's of years.

With several paint brand choices, several having paint and primer in one can, similar to exterior lifetime paints. Interior paints do not really have a warranty like exteriors, being inside paints, but gives you a higher level of confidence applying it. Knowing how well it covers, hides, and lays down, of a smooth even coating.

Understanding most interior paints have less VOC's than before, getting better and better every year. So is color retention making Eco Paints lasting much longer.

Eco_Paint_Inc_ Blog


The real definition of Eco Paint includes using a more sustainable Green Earth Friendly non-toxic paints today. Today's paints having lowest V.O.C in it's mixture. Safe latex emulsion 100% acrylic house paint, on most paint shelves, with majority of paint brands today.

The Eco acronym stands for ecological, products coming from the earth. Many items made today are Eco Friendly, including a huge choice of non-toxic wall paints. Today, most major paint stores offer a complete line of Green Earth Friendly, Eco Paint versions, fitting every budget.

Best paints you can ask for, especially within the home. Needing to paint anyway, automatically contributing to a Greener Earth, using Eco Paints for your next painting job.

Being a little partial with our company name, owning the term Eco Paint. Easy to remember, making it short, easier to say, type, & write too. Keeping both meanings current, economical as well as an ecological painting company today. A painting contractor using best, safest paint products available, painting interiors, exterior homes & businesses. Preserving air qualities to it's cleanest forms, while everyone benefits in every regard.



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